Corporate Identity // Portofolio

CLIENT: Politehnica Iasi Football Club
PROJECT: Corporate Identity
RELEASE DATE: August 2nd 2004

Politehnica Iasi Fotball Club is a traditional name in the Romanian fotball since 1945.The new identity has emerged from the desire to underline the fotball club's evolution and performances in the Romanian premier football league 2004-2005. Out of the symbols which represented the football club along the time, we preserved the horse, also present on the arms of Iasi city, and the football ball. The composition of the elements confer the logo equilibrium and power, and the curve lines and the horses' play add a lot of dynamism and grace. The graphic design for the season tickets, pennants, winter scarfs and other advertising materials was changed according to the new identity.The campaign results show powerful ambition and club tradition.

TESTIMONIALS:
We express our deep appreciation to the NewFlavor Studio team for the new representation of our football club.

Ciulu Neculai - Economic Manager